We've watched channels blossom when the couples vlogs come out... and we've observed petty, cringe-worthy online breakups that destroy reputations, split fan bases, and obliterate channels. Does the risk match the reward? Should you broadcast your relationship on YouTube? Hmm.... let's talk.
The world fell in love with Liza Koshy and David Dobrik. They loved seeing LaurDIY fall in love. And when both relationships collapsed, their breakup videos shook the YouTube algorithm.
Then we suffered through the breakup of Jason Nash and Trisha Paytas as all dirty laundry was thrown in the viewers' faces. This definitely split up fans. Some were devastated while others rejoiced. Some were too happy and took it too far to virtually attack the YouTubers. The two also made a fortune with throwing back and forth videos as one another.
Of course, the couple did what they do best: fight, breakup, then makeup. After Trisha posted a video comparing David Dobrik, Jason's friend and podcast mate, to Ted Bundy, the two have not been spotted together. They may be taking a break or broken up. Trisha did not do her channel justice by bashing someone other than Jason whom she never dated and a YouTuber who ranks in the Top #10 on the platform.
Take note that these YouTubers never made a specific couples channel. They would simply appear in their bf/gf's videos, and not usually every single video. So, when breakups did occur, a YouTuber could close a chapter rather than an entire channel dedicated to their relationship. This creates a safer route to preserving your channel, maintaining subscribers that stick around for you, and keeping your earned revenue.
BUT.... We can discuss Couples Channels in a separate blog.
Should You Broadcast Your Relationship on YouTube?
After the above examples, I figured we should create a PROS and CONS list to further help you decide.
Many YouTubers who have experienced the fan heat wave of showing off their relationships have decided that they will only introduce their loved ones to their subscribers when the relationship becomes more serious. They control what they reveal. This gives their fan base a certain expectation where viewers do not have negative responses.
If you are still stressed about deciding, I would wait. You want to for sure be ready for all consequences. But also remember that once you open the door, you can always shut it. Sure, people will still waste their comment on asking about the relationship on multiple videos, but often that dies down. You can also announce a relationship and/or introduce your new man/lady without having to upload couple-type videos afterward.
ALL THE FEELS