We've watched channels rise to the top when they begin to show off their gf/bf, but we've also witnessed terrible online breakups. Time to pick a side! Does the risk match the reward? Should you broadcast your relationship on YouTube? Hmm.... let's talk.
This article deep dives into online relationships; but, if you're interested in launching a couples channel, you can read my blog on that here.
The world fell in love with Liza Koshy and David Dobrik. They loved seeing LaurDIY fall in love. And when both relationships collapsed, their breakup videos shook the YouTube algorithm.
Then we suffered through the breakup of Jason Nash and Trisha Paytas as all dirty laundry was thrown in the viewers' faces. This definitely split up fans into teams. Some were devastated while others rejoiced. Some were too happy and took it too far to virtually attack the YouTubers. The two also made a fortune with throwing back and forth videos as one another.
Of course, the couple did what they do best: fight, breakup, then makeup. After Trisha posted a video comparing David Dobrik, Jason's friend and podcast mate, to Ted Bundy, the two have not been spotted together. They may be taking a break or broken up. (My 2020-editing-self is here to tell you they broke up for good.) Trisha did not do her channel justice for the couple years after that because she was too heated by David Dobrik who still ranks in the Top #10 YouTubers.
I don't recommend dragging out a breakup to stay relevant or gain additional views. I think it's bad karma that can catch up to you. For example, the next bf/gf you might attract will be a clout chaser who definitely plans to make your next breakup super messy.
Take note that these YouTubers never made a specific couples channel. They would simply appear in their bf/gf's videos, and not usually every single video. So, when breakups did occur, a YouTuber could close a chapter rather than an entire channel dedicated to their relationship. This creates a safer route to preserving your channel, maintaining subscribers that stick around for you, and keeping your earned revenue.
BUT.... We can discuss Couples Channels in a separate blog.
Should You Broadcast Your Relationship on YouTube?
After the above examples, I figured we should create a PROS and CONS list to further help you decide.
Many YouTubers who have experienced the fan heat wave of showing off their relationships have decided that they will only introduce their loved ones to their subscribers once the relationship becomes more serious. I respect that. They don't owe their privacy or deeply personally and intimate moments to the general public, even loyal viewers. Over time, viewers will ask about your bf/gf less often because they've been conditioned to not expect that.
If you are still stressed about deciding, I would wait. You want to truly be ready to take on those wave of comments. But also remember, once you open the door, you can always shut it. You don't owe your fans that. You can close a channel. If you are excited to show off your new boo, make 1 post featuring them, and then that's it.
ALL THE FEELS