The Lesley Rowland brand is expanding! I've announced on my main channel that I will be creating a separate fitness channel called Lesley Rowland FIT. So, what's the difference and how will the Lesley Rowland brand evolve?
Lesley Rowland FIT will include original workouts, an insight to my personal health & fitness journey, and more. (Basically, your typical fitness channel, but I can't say that since I want you to think this new channel is glorious and worthy of your time.) I do notice that a lot of fitness channels include gym time, constant exercise, and long routines. That's awesome! But, I plan to aim my content in a different direction and reflect my inner lazy girl who loves naps.
This means workout routines that you can perform at home and last for 5-20 minutes. I want to create various workouts and playlists to serve as helpful workout programs for those wanting a longterm goal. The channel won't focus on numbers or weight loss, but will touch on mental health and misconceptions of beauty.
Lesley Rowland FIT has a few other unique focuses, such as deep breathing routines to strengthen the lungs, stretching, and total body skincare to compliment your physique. Whatever I can do to boost others' confidence and help them on the inside. Body positivity all the way! I'm getting excited just typing this for everyone to read!
I made another blog post on what three pieces of workout equipment I plan to feature in my videos; so, you can prepare and invest in your fitness journey even if you don't keep up with my routines.
Why am I choosing to a launch a separate channel which will highly increase my work load? This is a great way to hold myself accountable while putting healthy content out into the world. Sure, there's already a ton of workout routines on YouTube, but I want people to have more options since it can be so hard to stay motivated.
Also, I don't want to clog my main channel with workout content when people subscribed for fashion hauls, storytimes, and other random fun uploads. I'm not looking to rebrand but expand.
Another perk is that my a portion of my main channel fambam already likes my workout challenge videos, so now I can continue to cross promote channels until I get those people subscribed to my FIT channel!
How should you prepare? No need to buy a fancy gym membership! But, I would own these essential workout equipment pieces: workout mat, ankle weights, and resistant bands. (I've hyperlinked all three so you can find them on Amazon.) Once you fall in love with fitness -- and my channel-- you can grow your workout equipment collection.
Any more details? Nope, haha! I think my biggest bang will be to launch in January during New Year's Resolution season when everyone wants to workout. Yes, my announcement is early, but everyone strips down for the summer, and I'm very proud of my workout journey. I'll try my best not to bother you until we get closer to launch. DM me (@LesleyyX1) if you have any Qs or ideas. <3
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