The Lesley Rowland brand is expanding! I've announced on my main channel that I will be creating a separate fitness channel called Lesley Rowland FIT to go along with the themes of my other channels: LIFE and PLAY (inactive). But, I already upload myself trying various workouts for 30 days. So, what's the difference and how will the Lesley Rowland brand evolve?
Lesley Rowland FIT will include original workouts, an insight to my personal routine, healthy food options, and more. (Basically, your typical fitness channel, but I can't say that since I want you to think this new channel is glorious and worthy of your time.) I do notice that a lot of fitness channels include gym time, constant exercise, and long routines. That's awesome! But, I plan to aim my content in a different direction and reflect my inner lazy girl who loves naps.
This means workout routines that you can perform at home and last for 5-20 minutes. I want to create various workouts and playlists to serve as helpful workout programs for those wanting a longterm goal. The channel won't focus on numbers or weight loss, but will touch on mental health and misconceptions of beauty.
Lesley Rowland FIT has a few other unique focuses, such as deep breathing routines to strengthen the lungs, stretching, and total body skincare to compliment your physique. Whatever I can do to boost others' confidence and help them on the inside. I'm getting excited just typing this for everyone to read!
Also, creating a separate channel allows me to upload fewer "I try workout" videos to my main channel. Don't get me wrong, I love creating them and understand I have fambams who love watching, but I don't want to feel as if I'm spamming you with so much fitness content. You all subscribed for the story times, hauls, and my "I try" general things.
Leading up to my channel launch, which is TBD, I will still be posting a fitness video about once per month. I need to cross promote the new channel, practice different routines, and train in order to be ready for this next step in my YouTube career.
How should you prepare? No need to buy a fancy gym membership! But, I would say begin have essential workout equipment. The two items I use most is a workout mat, ankle weights, and resistant bands. (I've hyperlinked all three so you can find them on Amazon.) Once you fall in love with fitness -- and my channel-- you can grow your workout equipment collection.
Any more details? Nope, haha! I think my biggest bang will be to launch in January during New Year's Resolution season when everyone wants to workout. Yes, my announcement is early, but everyone strips down for the summer, and I'm very proud of my workout journey. I'll try my best not to bother you until we get closer to launch. DM me (@LesleyyX1) if you have any Qs or ideas. <3
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