Don't Put All Your Eggs Into One YouTube Channel

Nobody predicted the termination of Vine. In 10 years, another video-sharing platform could takeover YouTube. Maybe by the end of this year! While you develop your brand, seek money-making ways to expand by trying other platforms. Don't put all your eggs into one YouTube channel! 

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We've talked about developing social media platforms to redirect users to your videos; however, you cannot monetize your Instagram, Twitter, or Snapchat accounts with embedding ads in a post like you can in a YouTube video or blog. Without the reward of a paycheck, you may feel less inclined to build up those platforms. I get it, but don't stop. Besides, it will be nice when you finally make a sponsored IG add someday.

This blog will address short-term and long-term strategies you should take to create numerous income streams. We'll address how to make money off sponsorships, and also how to make money from day #1 based on how other online users engage with your content.

Don't Put All Your Eggs Into One YouTube Channel

Alisha Marie spent 10 years on YouTube before teaming up with Remi Ashten to create their podcast 'Pretty Basic.' Although Alisha built quite the army of almost 8 millions subscribers (on her main channel alone), she could ruin her career by tomorrow. She further explains this in an episode discussing her break from YouTube in 2018. Many YouTubers who break form YouTube return to a weak and/or dying channel that cannot always be revived. 

Until the podcast, she never had any new source of revenue unless she counted her Instagram sponsored posts. Today, Alisha and Remi's podcast tops charts, and then Alisha finally launched merch. Power moves!

Platforms to Build

Podcast - A great way to earn money while wearing pajamas! The initial steps of creating a podcast takes time and money if you are not familiar with audio-sharing platforms and need higher quality recording devices. After that, the routine of recording and editing are quick. Podcasts are a great way to share your personality with the world.
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YouNow - Grow your channel while you sleep! That may sound ridiculous, but so is the world of YouNow, a website for live streaming. Record yourself lounging around, exercising, eating...anything! For this platform, you do not need a scripted show like iCarly or even a conversation with your audience. Be careful though because you can't take anything back that is live. Click here to learn more about live broadcasting.

Website - Ever wanted to blog? No, you will not live the lavish lifestyle of Carrie from Sex & the City, but you can throw in so many affiliate links! (Just don't become my competition by making your own 'Small YouTuber' blog series.)

​WeChat - Take over a country! Well, not actually, so China please don't come for me. Most people are not aware that the people of China use the app WeChat as their very own Facebook. This helps you build an audience with those who cannot access YouTube. Although you cannot redirect your WeChat followers to your channel, you can always let them know if your merch is going on sale.

Instant Money

Patreon - Pledge allegiance to my Patreon! (But actually because I do have my own Patreon account.) This fan-funding website for artists let you post additional work exclusively for those who pledge X-amount of dollars to you.

​Merchandise - "Check out my clothing line!" I'm joking. Never call your merch a clothing line because IT IS NOT A CLOTHING LINE. When people wear your merch, they're a walking advertisement for your channel. You do not need an official partnership to make merch. Paint canvases, make bracelets, and decorate shirts! The personal touches of "OG merch" could be someone's next prized posession.

Poshmark - Upscale garage sale! Sell your clothes, makeup, and accessories on this app. (Shop my closet under username LesleyyX1!) Make sure to add your YouTube cred to your account bio and take pretty pictures to show off your closet. If you upload clothing hauls, this could be the social boost and side money you need.

​Affiliate Programs - You get a link, and you get a link...we all get links! When I was around a thousand subscribers, brands would email me and offer an affiliate partnership where I received a custom discount code or URL. You can also apply to the Amazon Affiliate program.

Did I miss any? If so, let me know in the comments for everyone to see. Thank you!!