Twitter feud anybody? Celebrities date, fight, and post cryptic tweets all the time for attention; and, YouTubers have followed suit. Clout chasers spill the tea! When you see the benefits of positive AND negative publicity, you may be tempted to act out as well. But should you create a publicity stunt to boost views? Let's break this down...
Although the notion of a publicity stunt to boost views seems silly for small creators, I've personally thought about it. The battle of micro influencers! Besides, drama follows me around in my personal life, which is why I have so many stories. But then again, a Small YouTuber crying hooplah may look pathetic... But drama doesn't have to be petty, like donating to charity.
I found a list of PR stunt ideas. To me, a lot of the ideas are about partnering with an influencer, hijacking an event with press, or just being bold. Ok, great, we knew that. But I do like how they offer real examples, so read the article anyway.
Should You Create a Publicity Stunt to Boost Views?
Below are some question to ask yourself to make sure you are in the right stage of your career and mindset to formulate a PR stunt.
How do you want to be known? If you're the creator of drama or just always pulled into the mess or discuss drama, people will give you full affiliation. That's how their minds work.
It's sad because some YouTubers are quickly labeled when they aren't about it. Jaclyn Hill has a loud hate train that follows her around. She's made her mistakes, but to me, she hasn't revealed any malicious intent or greediness. SimplyNessa15 had extreme storytime videos about being robbed, hit, etc., so she was an easy target to nickname "Messy Nessy" during a controversy that she never wanted to be a part of. Some labels are insanely sticky.
Perhaps this shows it doesn't matter because you can enter the digital space with good intentions and still rub people the wrong way. Other times, people forget or stop caring about drama by the end of the week. So, why NOT start some drama?
Can you handle the negativity? Scroll through Tana Mongeau's video comments at any point in her career. Many people have forgotten her scandals, but the haters never do. They continue to bring up her past in the comments and constantly use them as examples to define her character or deem her a liar even when she's truthful. You're past will haunt you. You must be ready to handle the worst when you go through the scandal, but constantly wear a thick skin for months and months afterward. (Remember, a PR stunt doesn't have to be mean or petty.)
Are you putting yourself or somebody else in harm's way? In history, people have chosen dangerous stunts in order to gain the public's attention. From climbing buildings to fasting for days, these tactics have lead to emergency room visits and death. Don't do these things.
Are you promoting violence, racism, etc? There are certain controversies you can never bounce back from. Even a celebrity like Kevin Hart was asked to apologize again years later for his homophobic jokes in order to host the Oscars 2019. (Although he refused to say sorry and was dropped as a host.) These scandals are not cute, not funny, not good...don't even entertain the idea.
By now, her entire brand is controversy. Being insecure of being 30+ years old knowing 1 working formula just encourages Trisha to dish the drama on a weekly basis. The YT algorithm rewards that. She may not be ad-friendly, but she's been a known name for years with a loyal fan base. The internet has cancelled her numerous times, but she remains. In the wake of 2020, Trisha has made several posts taking accountability of her actions.
How to Create a Publicity Stunt to Boost Views
A great PR stunt creates a reaction. Moves should be calculated without too many nuts and bolts to work. If you have to explain a multi-layer plan where A must work to make B happen, and C must perfectly align with D, then your idea is too complicated.
I know, this article was exhausting. It almost seems easier to create your own drama channel. But hey, you can always put the advice in this article in your back pocket. I want to know what YOU think in the comments: should you create a publicity stunt to boost views?
ALL THE FEELS