How to Use Pinterest for a YouTube Channel

The Pinterest community is still very much alive, but they lurk quietly in the shadows of the Internet. Even if you're not an active Pinner or a video producer of DIY projects, you can still use Pinterest to reach new potential viewers. Let's break down how to use Pinterest for a YouTube channel.

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Pinterest launched in Beta in March 2010. By October 2018, the platform possesses over 250 million users from all over the world. The platform can be accessed through the web or an app. Click here to learn about the basics of Pinterest. You may stumble across their Pinterest Analytics. Take some time to read about it, but no need to fully jump in. The business-side will take time to learn, and you may not ever use all the features.

How to Use Pinterest for a YouTube Channel

Let's begin with step-by-step tips to get you set up. You may already have done this. If so, please continue to scroll for additional helpful tips.

Create an Account - Make sure that your Pinterest username matches your other social media platform for branding purposes. I suggest not signing up for their general email list unless one specifically exists for business purposes.

Set Up Business Analytics - This feature can be accessed under Settings. If you set this up right away, do not be concerned if the dashboard cannot show you numbers. It takes a few months for the system to find analytics and begin a chart.

Install a Browser Pin Feature - There's probably a better name for this, but basically it allows you to create a Pin of material from any website. This will allow you to Pin your YouTube videos (and blog posts). More instructions can be found here.

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I will admit that I've neglected Pinterest for many months, but I've still set myself up for success by Pinning a lot of YouTube material. These are my stats. Pretty good numbers for a passive activity that I've stepped away from, eh?

Oh my gosh, wait! Before we get to tips, you want to see what my profile LesleyyX1 looks like? Well, I guess that's fine since you really want it! ;) My cover art is something Pinterest now automatically creates unless you want to upload your own. I like the look. My profile picture is from freshman year of college when I went to a 3oh!3 concert and wanted to rock my inner Ke$ha. 

Helpful Tips

• Create at least one Pin of every video. Create a description/caption that entices someone to watch. Think about the YouTube rules of Clickbait.
• Find opportunities to create multiple Pins per video. If your video includes beautiful aesthetic, screenshot and upload another Pin. If you took pictures along with your journey, like what you might do as a travel vlogger, upload them.
• Try to create a routine that you create at least one Pin during your video's launch process, but you can also set aside time every week or month to maintain your boards.
• Engage in the community. Create boards for personal use or for building your brand. For example, if you post organizational tips, Pinners may role their eyes if you have a board that consists of only your tips. Be helpful and include everyone's top advice. 

There are still a lot of points to cover when it comes to incorporating Pinterest with your YouTube business. If you have any requests for what to include in a Part Two, sound off in the comments.