Full-time YouTubers often have a team, including an agent, manager, assistant...and all that. As a small content creator, your channel does not make enough money to pay for these teammates; however, you still require help. Your first move should be finding a YouTube mentor, but how do you choose the right person to assist you in your online endeavors?
A YouTube mentor can help you understand the YouTube algorithm, how to look at your analytics, and offer resources to enhance your content.
STORY TIME!! I have a mentor. In the beginning of our mentorship, I tuned out a lot of his advice. Some of my reasons made sense since I lacked time to dedicate to my channel and was figuring my brand out, but I also felt very confident in my content. I wanted a mentor without the learning portion. Eventually, I listened to him, and saw my channel grow before my eyes. Slowly (so it still took patience), but consistently. This year, I want to find time to take on all of my mentor's advice with analytics.
During this time, I met so many wannabe-YouTubers. Most of the time, they reject my advice. You would think that they didn't believe I had valid advice since I am a small content creator, but sometimes they did not even ask about my numbers. They dreamed of being a YouTuber as if they could do it instantly and all by themselves. But if you watch the big YouTubers, they aren't alone. You have Team 10, the Vlog Squad, and so on. In this congested market, don't ever be so stubborn to believe you can do this alone.
Finding A YouTuber Mentor
Finding a YouTube mentor can be a challenge because YouTubers do not often visit e-message boards. Most of the time, you must find them since you cannot expect an experienced YouTuber to come to you. The only time the reverse happens if a bigger YouTuber happens to subscribe to your channel. (So, check your subscribers monthly!)
You most likely want to find a YouTuber with a medium-sized audience who has had excellent engagement with their audience within the past 6 months. This tells you that the person is somewhat reachable, as in you may have better chances of getting his/her attention, and that they are aware of YouTube's constant changes. Although in a perfect world, this YouTuber would have similar content and audience to what you are trying to achieve, but your first mentor can be any creator you admire from a business perspective. (Like seriously, don't be picky.)
Prior to reaching out, there are two things you need to have accomplished. Number 1 is research. Take the time to watch the YouTuber's videos, learn their personality, and observe how they engage. Besides, you want to genuinely like your future mentor, right? Number 2 is to have videos made. EVERYBODY AND THEIR MOTHERS want to become YouTubers these days, so you have to show that you are worth this YouTuber's time. Do not be embarrassed by your numbers or camera quality. (That YouTuber once had zero subscribers and a video with bad audio too.) These videos have to show your personality and passion. Trust me, if you are doing YouTube for the fame, money, or route of an easy career, they will be able to tell and will pass on you.
ALL THE FEELS